Blogging & Personal Development

  • Blogging 101: How to Utilise LinkedIn

    Why use LinkedIn? Network with PR agents and agencies My degree is in marketing and as soon as I started university I was told to create a LinkedIn account and start building my own personal brand. Marketers and PR agents are specially trained to build themselves up as a brand – and they do this…

  • Blogging 101: How to Utilise Instagram

    With Instagram’s changing algorithm and slow growth issues everyone’s a bit miffed on how to actually create content which grows your brand. At the time of writing this I’m thinking less on the growth of my followers, and more of the maintaining the followers I have. Theme If you’re aiming to be a brand on Instagram…

  • Blogging 101: How to Utilise Facebook

    Unlike Twitter and Instagram, Facebook is a much slower newsfeed and often comes with slower growth. (Although recent changes have further impacted this as well as slowed Instagram as well! But that’s another post for another day…). Because of this, you can only really post once or twice a day in order to not spam…

  • Blogging 101: Guide to Hootsuite

    If you’ve been using Twitter for a while, you’ve probably seen people talk a lot about Buffer and Hootsuite. In this post I’m going to focus on how you can use Hootsuite to better your social media efforts, whilst increasing your productivity by not being stuck to your phone all the time. Hoosuite works with…

  • Blogging 101: Guide to Tweetdeck

    Tweetdeck is a tool where you can see your twitter feed, tweet, respond to DM’s and even schedule tweets. It’s not a fully automated system for you to increase traffic to your blog, but it really helps you to organically and naturally engage with others on twitter. Columns Tweetdeck’s columns are how you see exactly…

  • Blogging 101: How to Utilise Twitter

    Post, Post and Post So many people are posting on Twitter at every hour of every day. In order to keep yourself in people’s feeds you need to post multiple times per day. You can post talkative tweets, polls, images of your day. Just keep your twitter active and engaging for people to follow. Link…

  • Blogging 101: Content Frequency

    So you’ve started a blog and have loads of amazing ideas to write down. Now what? – Should you write them and post them ASAP? When’s the best time to post them? How many times a day or week are you supposed to post? I know when I first started I was just guessing about…

  • Blogging 101: Creating an Editorial Calendar

    What is an Editorial Calendar? An editorial calendar is a way to keep on top of your blog content and to plan out what you want your blog to look like in the long term. It will help you to see where you have (or don’t have) availability for sponsored posts or if you have…

  • Blogging 101: WordPress Tags and Titles

    Titles In simple terms you can have two types of titles for blog posts. There’s you main title or H1 which you can see at the top of your page. Then there is an SEO title which is displayed in search engine results. SEO titles have a different purpose to H1 titles and so can…