Blogging 101: Branding – Uptown Oracle https://www.uptownoracle.com Living Your Bookish Life ✨ Tue, 17 Dec 2024 23:35:41 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1 https://i0.wp.com/www.uptownoracle.com/755/2021/05/cropped-Uptown-Oracle-Logo-File-NOTAG.png?fit=32%2C32&ssl=1 Blogging 101: Branding – Uptown Oracle https://www.uptownoracle.com 32 32 117146186 Blogging 101: Creating Your Personalised Mission and Vision Statements https://www.uptownoracle.com/mission-and-vision-statements/ Sun, 03 Jan 2021 19:00:00 +0000 https://www.uptownoracle.com/?p=8620 A key thing to do is to think about your blog the same way you would think about a business. In business plans, you often find both a Vision and Mission Statement which are there to help guide you as you grow and develop. These statements are their as a guding principle for what you're trying to make your blog into.

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]]> 8620 Blogging 101: Personal Branding https://www.uptownoracle.com/personal-branding/ Sun, 30 Aug 2020 18:00:00 +0000 https://www.uptownoracle.com/?p=7995 This week we're moving away from the blog a little bit and talking more about you. Your personal brand is a big part of most blogs and blog credibility is often linked to author trust. So, you need to work on building your own credibility and authority in the area you blog about too.

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]]> 7995 Blogging 101: How To Copyright Your Content and Reduce Plagiarism https://www.uptownoracle.com/copyright-your-content-and-reduce-plagiarism/ https://www.uptownoracle.com/copyright-your-content-and-reduce-plagiarism/#comments Sun, 23 Aug 2020 18:00:00 +0000 https://www.uptownoracle.com/?p=7992 With plagiarism running rampant online, how can you help protect your content and brand from it? Here's some tips on how to copyright your content.

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]]> https://www.uptownoracle.com/copyright-your-content-and-reduce-plagiarism/feed/ 6 7992 Blogging 101: Gaining Blog Credibility https://www.uptownoracle.com/blogging-101-gaining-blog-credibility/ https://www.uptownoracle.com/blogging-101-gaining-blog-credibility/#comments Sun, 09 Aug 2020 18:00:00 +0000 https://www.uptownoracle.com/?p=7988 Today we're talking about blog credibility! Blog credibility is important as it's how people percieve your blog, and if it's not good then you may get less people returning to your site.

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]]> https://www.uptownoracle.com/blogging-101-gaining-blog-credibility/feed/ 2 7988 Blogging 101: Brand Reputation https://www.uptownoracle.com/blogging-101-brand-reputation/ Sun, 02 Aug 2020 18:00:00 +0000 https://www.uptownoracle.com/?p=7930 For today's Blogging 101 I wanted to talk about something called Brand Reputation. So let's chat about how you can build, protect and improve your own blog brand reputation.

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]]> 7930 Blogging 101: How to Find and Master Your Blogging Tone of Voice https://www.uptownoracle.com/blogging-101-finding-your-tone-of-voice/ https://www.uptownoracle.com/blogging-101-finding-your-tone-of-voice/#comments Sun, 29 Mar 2020 17:00:00 +0000 https://www.uptownoracle.com/?p=6331 One thing that truly sets a blogger apart is their Tone of Voice (TOV). It’s not just about what you say but how you say it. A consistent TOV creates trust, reinforces your brand identity, and helps your readers connect with you across all platforms – blog posts, social media, or emails. Think of your […]

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]]> https://www.uptownoracle.com/blogging-101-finding-your-tone-of-voice/feed/ 4 6331 Blogging 101: Creating a Brand Story https://www.uptownoracle.com/blogging-101-creating-a-brand-story/ https://www.uptownoracle.com/blogging-101-creating-a-brand-story/#comments Sun, 23 Feb 2020 17:00:00 +0000 https://www.uptownoracle.com/?p=6175 Humans respond well to a crafted narrative, and an emotional story often helps people connect with one another by capturing their attention. This is why having a ‘Blog Brand Story’ in your about me page can be vital for connecting to readers but also brands and sponsors who want to work with you.  What is […]

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]]> https://www.uptownoracle.com/blogging-101-creating-a-brand-story/feed/ 8 6175 Blogging 101: Protect your Brand https://www.uptownoracle.com/protect-your-brand/ https://www.uptownoracle.com/protect-your-brand/#comments Sun, 04 Aug 2019 16:00:54 +0000 https://www.uptownoracle.com/?p=4989 I've previously talked about how important Branding is to blogs and it's come up in a lot of different Blogging 101 posts before. However, what I haven't really talked about is what to do after you've done all the hard work of planning and creating your brand. There's some level of brand protection that is needed to uphold your visual branding, your content, your recognisability but also your reputation branding. So here's the basics to how to protect your brand.

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]]> https://www.uptownoracle.com/protect-your-brand/feed/ 6 4989 Blogging 101: Write Your About Me Page https://www.uptownoracle.com/blogging-101-write-your-about-me-page/ https://www.uptownoracle.com/blogging-101-write-your-about-me-page/#comments Mon, 12 Mar 2018 08:00:06 +0000 https://www.uptownoracle.com/?p=2673 Now you’ve got your homepage sorted and branding is all up to scratch. Let’s make sure your about me page is informative, yet fun and helps whoever wants to know you better to get something from it. It also needs to be set up well for any potential opportunities from brands. One Liner Creating a […]

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]]> https://www.uptownoracle.com/blogging-101-write-your-about-me-page/feed/ 2 2673 Blogging 101: Create Your Brand https://www.uptownoracle.com/blogging-101-create-your-brand/ https://www.uptownoracle.com/blogging-101-create-your-brand/#comments Mon, 12 Feb 2018 08:00:57 +0000 https://www.uptownoracle.com/?p=2635 One of the biggest mistakes I see new bloggers make is that they don’t see their blog as a brand. To be memorable and a website that people want to visit you need to have coherent content that is useful and unique and it helps to have some kind of theme. Even if that theme […]

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