Humans respond well to a crafted narrative, and an emotional story often helps people connect with one another by capturing their attention. This is why having a ‘Blog Brand Story’ in your about me page can be vital for connecting to readers but also brands and sponsors who want to work with you. What is … View Post
Blogging 101: Protect your Brand
I’ve previously talked about how important Branding is to blogs and it’s come up in a lot of different Blogging 101 posts before. However, what I haven’t really talked about is what to do after you’ve done all the hard work of planning and creating your brand. There’s some level of brand protection that is needed to uphold your visual branding, your content, your recognisability but also your reputation branding. So here’s the basics to how to protect your brand.
Blogging 101: Write Your About Me Page
Now you’ve got your homepage sorted and branding is all up to scratch. Let’s make sure your about me page is informative, yet fun and helps whoever wants to know you better to get something from it. It also needs to be set up well for any potential opportunities from brands. One Liner Creating a … View Post
Blogging 101: Create Your Brand
One of the biggest mistakes I see new bloggers make is that they don’t see their blog as a brand. To be memorable and a website that people want to visit you need to have coherent content that is useful and unique and it helps to have some kind of theme. Even if that theme … View Post